Consulting for Change & Transition

An outercoat is a garment that comes in handy when the weather shifts. It provides people with extra cover and support and enables us to keep moving forward regardless of circumstance. I work with large and medium-sized companies - as well as the occasional startup - to help them prepare for pending transformation and growth.

About Me


Extensive experience in leadership,
agile-fast-moving organizations and cultures. He
has +25 years in an international work
environment as CIO, COO and MD. His passion
for organizational development led to a distinction in research at INSEAD 2019 about stuckness, shifting from a
traditional to a contemporary organizational
settings. He has a transformation aptitude with
in-depth knowledge of the human aspects of
change and complexity.
Business focused consultant with a systemic approach to change and transformation. Extensive experience in leadership, transformation, organizational development, executive coaching, research and culture design. Interested in individuals and teams as they take on significant work.


Elke Reichard, CEO TUI Infotech GmbH/CDO TUI Group

- Martin was instrumental in shifting teams and leaders to fulfill our progressive strategy towards a digital company. He added contemporary and concrete work methods for how to approach change and transition. Martin earns my highest recommendations if you want to transform your organization, introduce modern management principles, and get teams and task rallied behind the transformation.

Hanna Lindqvist, Director Development – Svenska Spel AB

- With many unknowns towards an unregulated market in 2019, Martin carried an imperative role as interims lead for our tech teams and my leadership team during the successful transformation. He was not only a great change manager, but also my personal coach who made me better every day. I would not hesitate a second to recommend Martin for similar roles in the future, and I would be happy to work with him again.

Christian Clemens, CEO Braathen's Aviation

- I´ve had the pleasure to work with Martin in different setting supporting the organisation in changing environments to adopt strategy and work methods. I appreciate his knowledge and practical application. He can assess a way forward that brings value to topics of strategy, change and leadership challenges. It's great with somebody supporting your organisation that also have operational and leadership experiences from a senior level himself. I would highly recommend Martin not only as skillful support in times of change but also with all his skills and experiences in getting the people in your organisation onboard in an early stage of the change process.

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